Mobile and Desktop App Design

Wellness-Focused Dating App

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Overview
As a Frontend and UI/UX Designer for Seahorse Dating, I had the exciting opportunity to contribute to the launch of a wellness-based dating app.

Over the course of eight months, I was immersed in a startup environment and worked closely with the founders, developers, and fellow designers. I gained insights into the extensive work required to bring a new company to life.

This role allowed me to refine my design and technical skills while also expanding my business mindset.
About The Company
Seahorse Dating is a self-love and AI wellness app. Seahorse at its core is a wellness site for anyone regardless of relationship status. Although, users can opt in to the dating feature, where they can be matched with like-minded singles based on similar cognitive conceptualizations identified through the learning modules.

App Design Process

User Research and Product Discovery
Me and my fellow designers conducted product discovery research through competitor analysis and virtual user interviews to gather essential insights into user needs and preferences. This research formed the foundation for Seahorse's value proposition and idea generation for app features.
Defining The Problem Statement and Value Proposition
We found that in our society, there are a lot of people that are not ready for love and that current apps often fail to help users find a real connection. The goal of Seahorse Dating is to get users to focus on their own wellness, healing any past trauma, and being able to love themselves in order to be in a headspace to love someone else, romantically or otherwise.
Idea Generation
To tackle the problem of relationship-readiness and creating meaningful connections, Seahorse offers wellness modules, resources, coaching, and matchmaking.

The platform aims to create a personalized digital experience, recommending activities or resources that may be beneficial for the user’s wellness. The interactive activities and lessons measure underlying emotional and social well-being. If a user is opted in to the dating feature, the app groups users based on similar individual cognitive conceptualizations to match them with like-minded singles that also are looking to better themselves.
Information Architecture and User Flows
After completing user research and conducting design audits of the initial app concepts, my team and I redesigned the app’s information architecture to include the new key features identified in the idea generation phase. Our research informed our decisions in the creation of user personas and flows. We created user flows to map out the user experience and enhance overall usability and navigation, making the app more intuitive for users.
Wireframes and Prototyping

My team and I implemented a design system for the app which included the primary, secondary, and accent colours and typefaces used in the designs as well as multiple reusable components with varying states.

Leveraging the new app architecture and user flows, me and my fellow designers started with lo-fidelity designs and worked our way up to hi-fidelity. We focused on ease of use and kept user needs in mind as we designed the new interfaces, while staying true to the Seahorse Dating brand.

Additional Contributions

Graphic Design
Apart from the main app design project, I designed promotional materials for Seahorse Dating including a landing page, posters, Instagram stories and various marketing materials to support the app's launch and public visibility.
Marketing and Investor Pitching
I represented Seahorse at tech conferences and company events, pitching the app to potential investors, which helped me develop valuable business and marketing skills.

Want to work together?

If you like what you see and want to work together, get in touch!

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